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Senodia semiconductor released China`s first mobile core

2009-12-10 12:00:00

Senodia, the first commercial MEMS gyro inertia sensor chip designer in China, released its first gyro product-- SSZ030CG. That marks the birth ofChina’s very first commercial MEMS gyro with independent intellectual propertyright.


MEMS gyro is basic component of semi-conductor industry. Its productionrequires high technology and needs specialized MEMS manufacturing technology. Anumber of companies and research institute in Europe, U.S and Japan have madebreakthrough in the field.


However, China is late and slow to start and develop MEMS gyro and has notseen any of its company run mass production so far. SSZ030CG gyro Senodialaunched this time has extremely high performance-price ratio. With SSZ030CG, 100%reliance of Chinese consumer electronics suppliers on imported gyro chip isgoing to change.


It is also a symbol that innovation with Chinese independent intellectualproperty right shows up for the first time in the field of MEMS gyro. Its birthlifted competitiveness of Chinese semi conductor industry and at the same timealso expanded application market of consumer electronics and gave a brand newdefinition to the market.


Wide application of MEMS gyro product in consumer electronics andautomobile market will bring huge business opportunity to large relevant marketin China. It will also significantly improve China’s international competitiveedge and influence in MEMS sensor.


“Pushed by new-concept consumer electronics application brought by Nintendo’s Wii and Apple’s 苹果, MEMS gyroapplication market is growing fast”, said Mr. Zhou Bo, founder and CEOof Senodia.MEMS gyro products of Senodia will be widely used in consumer electronicslike PSP, cell phone, GPS, digital camera and video camera and other fieldslike auto safety and navigation, air aviation, industrial and medicalapplications.


High technological threshold of gyro design and R&D leaves very fewcompetitors in the field and gives Senodia excellent opportunity to get intothe market. Our competitive edge originates from designing expertise of gyro inertiameasurement sensor with independent intellectual property right and ourintegration ability over Chinese MEMS industrial chain. What we give to ourcustomer is not just product we also provide total solution and outstandingservice. We believe our customer will become partner of Senodia and achievehuge business success together.


Zou also showed Senodia’s ambition to march towards another huge marketbesides consumer electronics, auto safety and electronics. New applications inthe field of Internet of Things (positioning and tracking and remote control oflogistics flow) and anti-terrorism is also something Senodia will be pioneering. 


Initial sample of SSZ030, sized 5.0 × 8.0 × 1.45mm, was also exhibitedthis time. Its mass production chip is even smaller than 5.0 × 5.0mm and is tostart mass supply 2nd quarter 2010. 

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